HubSpot Spotlight

In this candid conversation, two CEOs at the forefront of AI explore the questions every leader faces: How do you build AI systems that are safe, steerable and aligned with human values? What does scalable AI-driven growth actually look like? How do you lead through disruption when the rules are being rewritten in real-time? This isn't just another AI discussion. It's a practical conversation about navigating the most consequential transformation of our lifetime, with two leaders shaping that future every day.

In a special solo keynote, HubSpot Co-founder and CTO Dharmesh Shah explores how to build and lead in an era of unprecedented change. From AI transformation to evolving customer expectations, Dharmesh will decode the patterns that define tomorrow's successful companies. Walk away with a clearer vision of what's coming and the practical steps to position your business ahead of the curve.

Video has transformed communication, but we're entering its next evolution. Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. Following the keynote, Financial Times' Cristina Criddle joins for a fireside chat on opportunities, challenges, and ethics of storytelling.

In this session, you'll learn how the search landscape has completely changed and how you can get ahead of the competition by leveraging a new SEO strategy along with exclusive prompts. You'll learn how to wield the power of Cursor, Claude Code, and MCPs to clone yourself 100 times, and much more.

Stop letting your CRM manage you. Learn how to deploy personal AI agents within HubSpot to automate tasks, personalize your workflow, and reclaim thousands of hours annually. In this session, Andrew Amann, AI expert from NineTwoThree (the team behind AI products for FanDuel, Consumer Reports, SimpliSafe, and Experian), will explore the practical steps to integrate AI agents, customize their functions, and unlock the true potential of a 24/7 HubSpot working tirelessly on your behalf. Leave ready to deploy your own AI-powered workforce and achieve unprecedented levels of efficiency.

If AI isn’t driving results, we’ll fix it in 40 minutes. Get hands-on with the 5F Framework to train AI on your brand for 2-3X better results. This session distills the best of HubSpot’s AI Accelerator HUG into an actionable workshop—plus, you’ll take home an AI playbook to see results by Monday. Why this matters: AI is only as good as the context you give it. To drive real impact, it must speak your brand’s language, understand your ICP, and generate insights that move the needle. After this session, you’ll turn AI into a true extension of your team—without wasting hours on trial and error.