From Prompting to Building: Create Your First AI Agent

Most marketers are still using prompts, while leading teams are building AI agents that complete full workflows. In this hands-on session, you'll learn how to design and launch an AI agent that executes real marketing tasks from start to finish. Explore core concepts like architecture, memory, and orchestration, and learn how to structure brand and CRM data into reusable components. Walk away with a working blueprint you can apply immediately to automate and scale your go-to-market efforts.