Shana Stephenson

Chief Branding Officer @ New York Liberty

Shana Stephenson is Chief Brand Officer of the New York Liberty, where she oversees branding, marketing, creative, and digital content strategy. Now in her ninth season with the organization, her leadership has positioned the Liberty as a culturally influential force in New York City and a globally recognized brand at the forefront of the women's sports movement. Her work contributed to a transformational era for the franchise, culminating in the team's first WNBA championship in 2024 and New York City's first professional basketball title in over 50 years.

Speaker Sessions:

Main Stage
Fri • Sep 18 • 10:00am – 10:30am ET
Building the Brand Before the Breakthrough
The New York Liberty’s rise didn’t start with the 2024 WNBA Championship. It started years earlier with a deliberate decision to invest in community, build cultural relevance and earn trust before the spotlight arrived. Shana Stephenson, chief brand officer, shares how the Liberty created a blueprint for modern marketing that translated into partnerships with brands like Liberty Mutual, Pinterest, Spotify, and Sunglass Hut. A case study in being prepared to meet the moment - and turning brand equity into real business impact.
Shana Stephenson

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.