AI agents can only be as good as the data they run on. But for most teams, that data is scattered across tools, out of date, and disconnected from the platform where work actually happens. In this session, HubSpot GM Adam Cuzzort shows how growing companies are building the data foundation that makes agentic AI possible: connected, clean, and native to the CRM where every campaign, deal, and customer interaction lives. No middleware. No data team required. Just AI that finally has what it needs to work.