Scaling to nine figures in ARR and 100M users with a lean team requires a different growth model than most companies expect. In this session, Grant Lee shares the unconventional strategies behind Gamma’s rise, including how the company used creators, brand investment, and product feedback loops to double its user base in less than a year with minimal paid marketing. You'll learn practical lessons on habit formation, founder-led storytelling, and the growth levers that helped Gamma scale quickly while staying focused and resource efficient.