Wed • Sep 16 • 12:30pm – 1:00pm ET
Building the Brand Before the Breakthrough
The New York Liberty’s rise didn’t start with the 2024 WNBA Championship. It started years earlier with a deliberate decision to invest in community, build cultural relevance and earn trust before the spotlight arrived. Shana Stephenson, chief brand officer, shares how the Liberty created a blueprint for modern marketing that translated into partnerships with brands like Liberty Mutual, Pinterest, Spotify, and Sunglass Hut. A case study in being prepared to meet the moment - and turning brand equity into real business impact.




