Building Fast When You're Not First

Max Junestrand founded Legora at 23, walked cold into Sweden's largest law firm to test the idea, and went global before going local. Three years later, the company has raised $600M at a $5.6B valuation, outpacing competitors with a year's head start. His framework: watch what first movers get wrong, skip those bets, and build product velocity into the culture. This fireside covers the decisions behind that trajectory, why buyers are moving from exploration into production, and what that shift means for anyone building GTM in an AI-native market.