Redesigning Your Revenue Engine for Scale
Revenue teams are under pressure to grow without adding headcount. In this session, you'll learn how Canibuild reimagined its entire go to market strategy using AI, identifying where automation could replace manual work while maintaining customer experience. From reducing speed to lead to under one minute to improving conversion rates and support resolution, this session shares a practical framework for prioritizing and implementing AI across the full revenue lifecycle.
Session Speakers:
Mark DeaconChief RevOps Officer @ Canibuild
Mark Deacon is the chief revenue operations officer at Canibuild, where he leads go-to-market strategy and revenue transformation for a high-growth global SaaS company. A growth-focused operator, Mark has scaled teams and revenue through strategic AI adoption across marketing, sales, and support, delivering measurable…
Amiria MacKinnonHead of Integrated Marketing @ HubSpot
Amiria MacKinnon is head of integrated marketing, APAC at HubSpot, where she leads integrated & field marketing initiatives across Australia, Asia & India. With nearly 15 years’ experience across B2B, B2C and non-profit industries, her speciality is connecting brand and strategic narratives to integrated campaigns that…
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