Wed • Sep 16 • 11:45am – 12:15pm ET
Why Weird Works
Weirdness might be the most underrated competitive advantage in business today. Join Beth Dunn as she makes the empirical case for weirdness as a superpower, moat, and engine for growth. Drawing on behavioral research, brand science, and real-world case studies from brands that bet on being unapologetically themselves, you'll learn why the companies, teams, and people that win won't be the most obvious ones — they'll be the most original and offbeat.




