Chief Creative Officeer @ HBT Marketing
A top-ranked speaker, Nancy’s known for her actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Madrid, and all over the US with her high-energy, example-jammed keynotes.
The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named a Social Top 50 Email Marketing Leader, a Top 40 Digital Strategist, and one of the 10 Most Fascinating People in B2B Marketing. She and her teams have won over 200 awards for marketing effectiveness.
Check out her best-selling book, “Using Behavioral Science in Marketing.”
Today’s buyers are more informed and digitally enabled than ever, but they don’t behave the way many marketers assume. In this session, you’ll uncover three common mistakes that weaken modern marketing performance and learn what behavioral science reveals instead. With practical examples and clear takeaways, you’ll walk away with messaging strategies that better align with how people actually make decisions.
