Amiria MacKinnon

Head of Integrated Marketing @ HubSpot

Amiria MacKinnon is head of integrated marketing, APAC at HubSpot, where she leads integrated & field marketing initiatives across Australia, Asia & India. With nearly 15 years’ experience across B2B, B2C and non-profit industries, her speciality is connecting brand and strategic narratives to integrated campaigns that build mindshare and grow revenue.

She’s currently obsessing over new, creative ways to engage audiences, campaign narratives, and piloting a new hybrid team model to scale her team’s impact.

Speaker Sessions:

Redesigning Your Revenue Engine for Scale
Revenue teams are under pressure to grow without adding headcount. In this session, you'll learn how Canibuild reimagined its entire go to market strategy using AI, identifying where automation could replace manual work while maintaining customer experience. From reducing speed to lead to under one minute to improving conversion rates and support resolution, this session shares a practical framework for prioritizing and implementing AI across the full revenue lifecycle.
Mark Deacon, Amiria MacKinnon

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