Reinventing Marketing Engine for the AI-Driven Buyer

Marketing is being reshaped by how buyers discover and evaluate solutions. In this session, Angela DeFranco shares how teams can adapt their strategy to stay visible and effective in this new environment. You’ll see how to identify where your brand shows up, adjust campaigns quickly, and connect performance to real outcomes. Through examples and practical frameworks, you’ll learn how to build a more resilient, insight-driven approach to growth.