Marketers are burned out on AI promises that don't deliver. In this session, Angela DeFranco, GM of Marketing products at HubSpot, shares a bold, practical look at what HubSpot is actually building for the agentic era. Hear how the new playbook for AEO and brand awareness is already working. Learn why email isn't dying, it's getting smarter. And see why, as agents take on more, collaboration, control, and scale matter more than ever.