Main Stage
Fri • Sep 18 • 10:00am – 10:30am ET • Main Stage
Beyond the Click: AI, Ads, and What's Next
What does it actually take to rethink the ad unit from scratch? HubSpot CMO Kipp Bodnar and OpenAI CMO Colin Fleming break down the partnership behind ChatGPT Lead Gen Ads and what it means for the future of demand generation. From first-party data to AI-native buyer journeys, they'll cover what's changing, what's staying, and what your team should be building toward right now. A rare conversation between two leaders who aren't talking about the future in theory.
Session Speakers:
Kipp BodnarChief Marketing Officer @ HubSpot
Kipp Bodnar is CMO of HubSpot, where he leads global marketing strategy to drive awareness and demand. Previously, he served as VP of Marketing, building international teams and leading demand gen, field marketing, and partnerships. Kipp advises several SaaS companies and is co-author of The B2B Social Media Book. A re…
Colin FlemingCMO @ OpenAI
Colin Fleming is Chief Marketing Officer, Business at OpenAI, helping companies understand and realize the value of AI. A self-described B2B contrarian, he previously served as CMO at ServiceNow and held senior global marketing and brand roles at Salesforce, helping both companies grow through major technological shift…
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