Colin Fleming is Chief Marketing Officer, Business at OpenAI, helping companies understand and realize the value of AI. A self-described B2B contrarian, he previously served as CMO at ServiceNow and held senior global marketing and brand roles at Salesforce, helping both companies grow through major technological shifts. Colin began his career as a professional race car driver and Formula 1 test driver for Red Bull Racing, an experience that shaped his approach to precision, teamwork and, ahem, driving high-speed growth.