HubSpot Heroes Stage
Wed • Sep 16 • 3:00pm – 3:30pm ET • HubSpot Heroes Stage
Agentic Marketing in Action: Real Customers, Real Results
Marketers are burned out on AI promises that don't deliver. In this session, Angela DeFranco, GM of Marketing products at HubSpot, shares a bold, practical look at what HubSpot is actually building for the agentic era. Hear how the new playbook for AEO and brand awareness is already working. Learn why email isn't dying, it's getting smarter. And see why, as agents take on more, collaboration, control, and scale matter more than ever.
Session Speakers:
Angela DeFrancoGM and VP of Product @ HubSpot
Angela DeFranco is the GM and VP of product for HubSpot's Marketing Hub and Content Hub. She has led product teams at HubSpot and SevenRooms, driving platform growth and customer-focused innovation. Angela is known for her strategic mindset, people-first leadership, and building scalable product organizations.
Patrick DamerVice President of Revenue Operations @ Arcis Golf
Pat Damer leads revenue operations at Arcis Golf, where he focuses on sustainable growth and cross-functional alignment across the portfolio's revenue streams. Before joining Arcis Golf, he held senior roles across the club and hospitality industry, including Regional Sales Director, General Manager, Portfolio Asset Ma…
Rey CepedaMarketing Director @ TCG, a HUB International company
Rey Cepeda leads marketing and innovation at TCG, a HUB International company, focused on retirement, wealth management, and financial wellness strategy. He specializes in modernizing how financial services organizations engage participants and clients through personalization, automation, and digital experiences. His w…
Rachel DeckerCo-founder and Chief Product Officer @ ClearSync, Inc.
Rachel Decker co-founded ClearSync, a bootstrapped SaaS company that helps B2B teams turn Stripe revenue data into actionable insights inside HubSpot. She leads product and drives ClearSync's positioning, content strategy, and go-to-market experimentation, from AEO and founder-led marketing to direct selling. Before Cl…
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