AI Broke The Old Marketing Playbook. Here’s What Replaces It

AI broke the playbook every marketer was running, and nobody replaced it until now. In this session, Kipp and Kieran share Loop, the new system they built and proved on HubSpot's own marketing engine, and show you how the marketers who learn and adapt fastest will win, do better work, and actually enjoy the job again.

Session Speakers:

Kipp Bodnar
Chief Marketing Officer @ HubSpot
Kipp Bodnar is CMO of HubSpot, where he leads global marketing strategy to drive awareness and demand. Previously, he served as VP of Marketing, building international teams and leading demand gen, field marketing, and partnerships. Kipp advises several SaaS companies and is co-author of The B2B Social Media Book. A re…
Kieran Flanagan
SVP Agentic GTM & Systems @ HubSpot
Leading HubSpot's Agentic GTM & Systems org, building out a true agentic GTM. The group's mission is to build the most capable AI native GTM in SaaS across how we market, sell, and delight our customers

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.

AI Broke The Old Marketing Playbook. Here’s What Replaces It

Session Speakers:

Related Sessions

Be There at UNBOUND 2026