Everyone has questions they don't ask in public. This session is your chance to hear the answers. Submit questions in advance, upvote the ones you want answered, and join Marketing Against the Grain hosts, Kipp Bodnar and Kieran Flanagan for an unfiltered conversation on AI, marketing strategy, Loop Marketing, and what actually works in practice. They'll share what surprised them, what failed, what they'd do differently, and where conventional wisdom falls short, with practical insights you can apply immediately.

AI broke the playbook every marketer was running, and nobody replaced it until now. In this session, Kipp and Kieran share Loop, the new system they built and proved on HubSpot's own marketing engine, and show you how the marketers who learn and adapt fastest will win, do better work, and actually enjoy the job again.