HubSpot admins play a critical role in implementing and maintaining systems that support business growth. This session provides practical guidance for setting up HubSpot effectively, whether you are new to the platform or supporting others as a partner or consultant. You'll learn how to configure core hubs, prioritize key features, and build a strong foundation that supports long-term success and scalability.

HubSpot admins often inherit systems that need improvement as teams grow and processes become more complex. This session focuses on how to optimize an existing HubSpot setup so it works better across reporting, automation, and object management. You'll learn practical ways to improve core hubs, evaluate which additional tools are worth adopting, and strengthen the system so it can support the next stage of growth more effectively.

HubSpot admins are often the first people called when systems break, data changes unexpectedly, or workflows stop behaving as planned. This session focuses on practical troubleshooting skills that help admins identify issues faster and resolve them with confidence. You'll learn how to trace changes to CRM data, troubleshoot workflows and reports, and handle more advanced challenges that arise in larger or more complex HubSpot environments.

You've deployed customer agent to at least one channel. Now it's time to optimize. In this Academy Lab, you'll work through channel expansion, working hours, handoff logic, performance reports, and structured knowledge to ensure your customer agent delivers value to more customers. This session is designed for Service Hub Professional or Enterprise customers with customer agent already live. You should have editor permissions and be familiar with basic setup and configuration.