HubSpot Admin Essentials: Core Features Every Admin Should Master

This session will explore how sales teams can quote faster, close smarter, and drive profitable growth by giving reps more autonomy while keeping pricing, contracts, and revenue impact aligned. Sarika and AJ will share insights on automating approvals, leveraging real-time commission and contract data, and using transparency-driven tools to accelerate deals and boost margins.

Discover how leading sales teams are growing revenue with the help of AI agents and preserving trust. This session equips Sales and RevOps leaders with frameworks to design human-centered AI systems, navigate change management, and build high-performing, future-ready orgs where people and AI thrive together.

So many of us have worked to build our sales teams by using our internal guesses as to who the new sales reps are to be hired, and who the sales manager will be. It turns out that is an inaccurate plan and super costly. Most of us cannot ”guess” better than 50% accurately. Therefore, the wrong hires are costing our companies six figures or even seven figures each time in actual costs, missed selling opportunities, onboarding, ramp-up, morale, and more. There is another way, using data and science to support our good guesses and build an incredible mid-market revenue team.

As attention spans shrink and content noise grows, enterprise teams face a new creative mandate: move faster, stay consistent, and stand out visually. In this panel, marketing leaders from high-performing organizations share how they’ve operationalized visual communication at scale. You’ll learn how they balance speed, structure, and storytelling to capture attention, build trust, and drive measurable growth across channels and teams.

Discover how Conversational Enrichment uses AI to understand every customer email, call, and document, auto-capturing contacts, intent, and key facts while you work. Leave manual data entry behind and arm sales, support, and RevOps teams with accurate coverage and instant next-step insights.

Customer education is more than onboarding; it’s a growth engine. In this session, learn how leading marketing, revenue, and customer experience teams use education to attract ideal customers, accelerate value, and drive loyalty. You’ll leave with practical ways to turn learning into a powerful tool across every stage of the prospect and customer journey.