Running Loops: A Marketer's Guide to AI-Era Growth
Marketing has changed dramatically as buyers increasingly discover brands through AI-generated answers instead of traditional search. This session introduces Loop Marketing, a growth approach designed for this new environment, where humans and AI work together to shape, adapt, distribute, and improve messaging in real time. You'll learn how to apply the Loop Marketing framework inside HubSpot and leave with a practical understanding of how to launch your first campaign using this model.
Session Speakers:
Christine LeeSenior Inbound Professor @ HubSpot
Christine Lee is a senior inbound professor at HubSpot, where she helps professionals develop the skills to grow their careers and businesses. With a master's in clinical mental health counseling, Christine brings a unique lens to leadership development and coaching. She's also a practicing therapist, blending behavior…
Steph CriglerLead Product Marketer @ HubSpot
Steph Crigler is a lead product marketer at HubSpot, helping to shape HubSpot's Loop Marketing framework. With nearly a decade in martech, Steph has partnered closely with product and Flywheel teams to launch products and frameworks that help marketers adapt and execute their strategies.
Remington BeggCo founder and ceo @ Impulse Creative, Inc
Remington Begg is a CRM strategist and agency owner who has been a HubSpot partner since 2012. He works at the intersection of AI tools and B2B go-to-market strategy, helping marketing teams and founders build systems that grow smarter rather than just faster.
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