Marketing has changed dramatically as buyers increasingly discover brands through AI-generated answers instead of traditional search. This session introduces Loop Marketing, a growth approach designed for this new environment, where humans and AI work together to shape, adapt, distribute, and improve messaging in real time. You'll learn how to apply the Loop Marketing framework inside HubSpot and leave with a practical understanding of how to launch your first campaign using this model.

Use HubSpot's Breeze Assistant to audit and structure your CRM data. Then, leverage those insights to build a detailed Ideal Customer Profile (ICP) and generate compelling campaign concepts rooted in real customer behavior. From there, segment and enrich your audience into actionable groups. This is the strategic groundwork that transforms generic marketing into precision-targeted, scalable growth.