Community Over Ads: Growing Without a Marketing Budget
Growth doesn’t always require large budgets, often it comes from strong relationships and engaged communities. In this session, you’ll learn how founders build referral engines, nurture networks, and turn customers into advocates. Explore practical tactics for generating demand through community-led strategies and maintaining momentum over time without relying on paid acquisition.
Session Speakers:
- Xilian Sansoucy
Senior Product Marketer @ HubSpot
Xilian Sansoucy is the senior product marketing manager for HubSpot’s Downmarket products, where she spearheads impactful product-led growth strategies on a global scale. Collaborating with cross-functional teams, she focuses on delivering initiatives that drive growth, elevate market presence, and give founders using…

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