Limited Capacity Education Session
Wed • Sep 16 • 1:15pm – 2:00pm ET • Room 253
Community Over Ads: Growing Without a Marketing Budget
Most founders pour money into ads before they need to. FirstTouch booked 600+ sales meetings this year without spending a dollar on paid acquisition. LitCorp grew revenue 450% since January through referrals alone. The playbook they used isn't secret. It's just not what most people do. In this session, two founders who built real pipeline from scratch will break down exactly how they did it: the LinkedIn strategy that fills a calendar, the referral engine built on trust, and the community-first mindset that turns customers into your best salespeople. No ad budget required.
Session Speakers:
Xilian SansoucySenior Product Marketer @ HubSpot
Xilian Sansoucy is the senior product marketing manager for HubSpot’s Downmarket products, where she spearheads impactful product-led growth strategies on a global scale. Collaborating with cross-functional teams, she focuses on delivering initiatives that drive growth, elevate market presence, and give founders using…
Krystal LittleFounder @ LitCorp
Krystal Little is the Founder of LitCorp, where she partners with founders and executive teams to build the operational clarity needed to scale with confidence. As a certified HubSpot Solutions Partner, she helps organizations align people, processes, and technology to solve complex business challenges and build system…
Michael KursonCo-Founder & Head of Growth @ FirstTouch
Michael Kurson is the Co-Founder and Head of GTM at FirstTouch, the social infrastructure for HubSpot and AI Agents. Previously the #1 Global Sales Rep at Klaviyo, he leads by example with a social-first playbook that has generated 2M+ impressions, 500+ meetings, and $2M+ in pipeline this year. FirstTouch is one of the…
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Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.
