OpenPhone to Quo: How to Rebrand 7 Years In

Rebranding is difficult under any circumstances, but it becomes far more complex when thousands of customers already know and trust your name. This session shares lessons from a large-scale rebrand, including how the team protected pipeline, maintained customer trust, aligned employees, and managed technical migration risks. You'll learn practical strategies for planning a rebrand, executing it without disrupting growth, and measuring success in ways that go beyond awareness or other vanity metrics.