Seat Reservation Required Academy Labs
Thu • Sep 17 • 10:30am – 12:30pm ET • Westin - Room Alcott
ENCORE: Lab: Build and Deploy Customer Agent with Confidence
What if your customers could get fast, accurate, on-brand answers 24/7? A well-built customer agent makes that possible. Through live demos, hands-on building time, and expert coaching, you'll learn how to write agent guidelines that reflect your brand, structure knowledge sources, configure smart handoffs, and test before launch. You'll leave with a customer agent that's ready to go.
Best for: HubSpot admins, ops leads, service managers, and marketers deploying or optimizing customer-facing tools. Editor access to customer agent required.
Session Speakers:
- Julie Lugten
Senior Academy Professor @ HubSpot
Julie is a senior professor at HubSpot Academy, located in Massachusetts. She worked directly with customers for five years as both a customer support specialist and then a customer onboarding specialist. She is passionate about driving education at scale and aims to empower businesses to provide the best customer expe…

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