HubSpot Heroes Stage
Fri • Sep 18 • 12:45pm – 1:15pm ET • HubSpot Heroes Stage
Admins Unfiltered: From Workaround to Breakthrough
Real stories from HubSpot admins who used AI to solve hard problems and expand their impact. The best admins don't wait for perfect solutions—they build them, sometimes with duct-tape fixes until something better comes along. In this session, experienced admins pull back the curtain: no polished case studies, just honest stories of using AI to solve hard problems before HubSpot had a native answer, what didn't work, and what they learned along the way.
Session Speakers:
Matthew Alex RuxtonManager, HubSpot CRM @ Ignite Reading
Matthew Ruxton is manager of HubSpot CRM at Ignite Reading, where he leads data architecture, automation, and custom development across teams. A seasoned HubSpot expert, he’s known for turning complex systems into intuitive solutions that drive growth and alignment. With a background in customer success and support, Ma…
Jay BaumgardnerMarketing and CRM @ Clair Global
Jay combines creative strategy with technical execution to deliver data-driven marketing campaigns and high-impact outreach events, while leading HubSpot CRM strategy for marketing, sales, service, and operations teams. By leveraging AI, automation, and integrated systems, he turns personalized engagement into measurab…
Donelle LockhartCRM and Content Manager @ The Middleby Corporation
Donelle Lockhart is the CRM Administrator for Middleby, supporting marketing, lead generation, and sales across three HubSpot accounts, including over 40 brands and global teams. Her HubSpot journey includes creating nurture campaigns, building automation for global lead handoffs to external sales teams, and using Cust…
Related Sessions
Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.
