Limited Capacity Education Session
Thu • Sep 17 • 3:00pm – 3:45pm ET • Room 210
Why Video Wins in B2B: Inside HubSpot's Video-first Playbook
HubSpot's production team turned 50 non-video creators into a group producing 5x more video without going off brand. In this session you'll get their playbook for making that happen, the 3 qualities of teams who successfully transition to becoming video-first orgs, how AI can actually help businesses show up more human instead of less, and what video creation for every team—marketing, sales, success, education—will look like inside AI tools like Claude and ChatGPT.
Session Speakers:
Champ BennettCo-Founder and CEO @ Capsule
Champ Bennett is co-founder and CEO of Capsule, a collaborative video platform helping enterprise teams create videos at scale. A software engineer, designer, and musician by background, Champ is a three-time startup founder with over a decade of experience building tools that empower people to create and communicate.…
Ifat GolanHead of Production @ HubSpot
Ifat Golan is Head of Production at HubSpot, leading the production team within the video org under Head of Video Stephen Fiske. Over five years at HubSpot, she's managed and scaled the team behind the company's brand, product, media, and social media video. One of her priorities has been building repeatable, scalable,…
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