NEW: Email Marketing: Test This, Not That-What’s Working Now

In this candid conversation, two CEOs at the forefront of AI explore the questions every leader faces: How do you build AI systems that are safe, steerable and aligned with human values? What does scalable AI-driven growth actually look like? How do you lead through disruption when the rules are being rewritten in real-time? This isn't just another AI discussion. It's a practical conversation about navigating the most consequential transformation of our lifetime, with two leaders shaping that future every day.

Video has transformed communication, but we're entering its next evolution. Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. Following the keynote, Financial Times' Cristina Criddle joins for a fireside chat on opportunities, challenges, and ethics of storytelling.

Marketers always want to know, ”what will change?” Let’s explore a more important question, ”what won’t change?” We believe that there’s never an advantage to following the crowd— especially in marketing, where the crowd is usually wrong. The B2B Institute presents 6 new B2B trends for the contrarian marketer. These bite-sized, story-led ideas challenge traditional approaches to strategy, creative, distribution and measurement, offering paths to outperform competition. These little-known best practices provide a significant competitive edge to those willing to reject consensus opinion.

What if you could see exactly what works in marketing, backed by millions of data points? Neil Patel reveals the patterns behind high-performing content, social engagement, and conversion strategies, based on an extensive analysis of 150,000 blog posts, 3 million social media updates, and feedback from 10,000 marketers. These 25 key insights cut through the noise and spotlight where real results come from. Whether you're refining strategy or reallocating budget, you'll walk away with a data-backed playbook for smarter, more effective marketing.

Struggling to break through on LinkedIn? Join Daniel Murray and Mark Jung, who earned 321.21M organic impressions in 2024 with their 5 Attention Tactics. Learn the exact strategies that drove 898,648 new followers and 5.13M engagements – no paid ads required. Whether you’re building your personal brand or scaling your company page, discover how to become a Top 1% LinkedIn authority (the same approach that scaled three B2B media companies to 7 figures).

Kids instinctively find the smartest, easiest way to win. What if AI Agents could give your GTM team the same edge? In this session, you’ll learn 8ish practical AI Agent use cases that will make your GTM strategy smarter, faster, more intuitive, and more effective. You’ll also learn how to cut through the fuzziness of how AI Agents actually work—so you can move beyond hype to real implementation. While others spend time debating AI, you’ll leave with real-world applications that give you a competitive advantage. The question is: will you be the first to implement them?