How To Use ABM To Generate Contact-Level Intent

In a special solo keynote, HubSpot Co-founder and CTO Dharmesh Shah explores how to build and lead in an era of unprecedented change. From AI transformation to evolving customer expectations, Dharmesh will decode the patterns that define tomorrow's successful companies. Walk away with a clearer vision of what's coming and the practical steps to position your business ahead of the curve.

What if you could see exactly what works in marketing, backed by millions of data points? Neil Patel reveals the patterns behind high-performing content, social engagement, and conversion strategies, based on an extensive analysis of 150,000 blog posts, 3 million social media updates, and feedback from 10,000 marketers. These 25 key insights cut through the noise and spotlight where real results come from. Whether you're refining strategy or reallocating budget, you'll walk away with a data-backed playbook for smarter, more effective marketing.

Customer success as a strategic motion (not just a department) can 5x your revenue—it’s true! In this session, discover how Marketing can harness a customer success framework to move beyond lead generation and drive revenue at every stage, from engagement and onboarding to upselling and renewals. Learn how to turn fragmented customer journeys into a seamless revenue engine using a playbook that combines AI and data for personalization and cross-functional collaboration to achieve sustainable, long-term growth.

ABM isn’t what it used to be—and that’s a good thing. In this hands-on workshop, we’ll break down what modern, high-performing ABM really looks like in 2025. You’ll learn how to move beyond generic account lists and anonymous intent to build personalized, signal-rich campaigns that target the right people and drive real pipeline. From generating your own first-party signals to building contact-level attribution models, this session gives marketing the frameworks, workflows, and GTM alignment needed to make ABM perform— compliantly, predictable, and powerfully.

In today’s digital age, B2B marketers have more tools than ever, yet they still face the challenge of cutting through the noise and delivering highly personalized, impactful campaigns. Discover how AI-driven insights, personalization, and automation can enhance targeting, improve customer engagement, and optimize campaigns for better results. Learn practical strategies to leverage AI tools effectively, drive higher ROI, and stay ahead in an increasingly competitive landscape. Gain actionable strategies for leveraging AI and transform your ABM programs for greater impact and measurable results.

Learn how to harness AI for growth while staying in control of your data. HubSpot’s Chief Legal Officer Erika Fisher and EVP of Product Karen Ng share clear principles, practical guidance, and key tradeoffs to help business leaders move fast, confidently, and responsibly.