Customer success as a strategic motion (not just a department) can 5x your revenue—it’s true! In this session, discover how Marketing can harness a customer success framework to move beyond lead generation and drive revenue at every stage, from engagement and onboarding to upselling and renewals. Learn how to turn fragmented customer journeys into a seamless revenue engine using a playbook that combines AI and data for personalization and cross-functional collaboration to achieve sustainable, long-term growth.

Welcome to the most electrifying debate in customer success! In this game-show style panel, our expert panelists will go head-to-head to defend their positions on AI vs. human-powered customer retention strategies. From the burning question ”Will AI take over customer success?” to ”Are CS teams even worth it?” we’re digging deep into the future of revenue retention. The stakes are high! After each round, YOU (the audience) will vote on the winner. Will AI or human-touch reign supreme? Tune in for a thrilling showdown to learn which strategies will last the test of time.