ABM isn’t what it used to be—and that’s a good thing. In this hands-on workshop, we’ll break down what modern, high-performing ABM really looks like in 2025. You’ll learn how to move beyond generic account lists and anonymous intent to build personalized, signal-rich campaigns that target the right people and drive real pipeline. From generating your own first-party signals to building contact-level attribution models, this session gives marketing the frameworks, workflows, and GTM alignment needed to make ABM perform— compliantly, predictable, and powerfully.

Most ABM programs stop at account targeting—but pipeline is built by people. In this session, you’ll learn how to take a contact-first approach to ABM that helps you identify and generate intent at the individual level. We’ll cover how to build campaigns that surface real buying signals, connect those signals to pipeline outcomes, and empower your sales team to take action faster. If you’re tired of chasing anonymous intent data, this session will show you how to create your own—through smart targeting, real engagement, and better GTM alignment—and turn that intent into revenue.

ENCORE due to popularity! ABM isn’t what it used to be—and that’s a good thing. In this hands-on workshop, we’ll break down what modern, high-performing ABM really looks like in 2025. You’ll learn how to move beyond generic account lists and anonymous intent to build personalized, signal-rich campaigns that target the right people and drive real pipeline. From generating your own first-party signals to building contact-level attribution models, this session gives marketing the frameworks, workflows, and GTM alignment needed to make ABM perform— compliantly, predictable, and powerfully.