ENCORE: Using Brain Science To Explain Irrational Behavior

In this candid conversation, two CEOs at the forefront of AI explore the questions every leader faces: How do you build AI systems that are safe, steerable and aligned with human values? What does scalable AI-driven growth actually look like? How do you lead through disruption when the rules are being rewritten in real-time? This isn't just another AI discussion. It's a practical conversation about navigating the most consequential transformation of our lifetime, with two leaders shaping that future every day.

Discover how uncomfortable conversations can spark extraordinary change, and why creating truly accessible and inclusive environments doesn't just help people thrive - it drives real business results. Learn strategies to build spaces where everyone succeeds, turning accessibility from obligation into a competitive advantage.

Discover how HubSpot is helping revenue and operations leaders turn all customer interactions-calls, meetings, and surveys-into actionable feedback. Learn how Breeze identifies the themes and sentiment you care about most, then triggers follow-up-in one place. Perfect for leaders aiming to simplify fragmented workflows and close the feedback loop faster.

Video has transformed communication, but we're entering its next evolution. Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. Following the keynote, Financial Times' Cristina Criddle joins for a fireside chat on opportunities, challenges, and ethics of storytelling.

Marketers always want to know, ”what will change?” Let’s explore a more important question, ”what won’t change?” We believe that there’s never an advantage to following the crowd— especially in marketing, where the crowd is usually wrong. The B2B Institute presents 6 new B2B trends for the contrarian marketer. These bite-sized, story-led ideas challenge traditional approaches to strategy, creative, distribution and measurement, offering paths to outperform competition. These little-known best practices provide a significant competitive edge to those willing to reject consensus opinion.

Learn how the new data studio in Data Hub makes it easy and fast for anyone to combine customer data from across their tech stack, enhance it with AI, and then activate it across the HubSpot Platform. Data studio breaks down data siloes, eliminates hours of manual data work, and helps you drive revenue by unlocking customer insights that were previously inaccessible to marketing, sales and service teams. Join us for a demo that shows how the data studio works, and how unified datasets can be used in segments, workflows, reports and more!