How To Get Users To Adopt Your New AI Features

In this candid conversation, two CEOs at the forefront of AI explore the questions every leader faces: How do you build AI systems that are safe, steerable and aligned with human values? What does scalable AI-driven growth actually look like? How do you lead through disruption when the rules are being rewritten in real-time? This isn't just another AI discussion. It's a practical conversation about navigating the most consequential transformation of our lifetime, with two leaders shaping that future every day.

Discover how uncomfortable conversations can spark extraordinary change, and why creating truly accessible and inclusive environments doesn't just help people thrive - it drives real business results. Learn strategies to build spaces where everyone succeeds, turning accessibility from obligation into a competitive advantage.

Join HubSpot CEO Yamini Rangan and EVP of Product Karen Ng on the Main Stage to open INBOUND as they unpack the latest trends in AI, marketing, sales and service, and announce innovations from across the HubSpot platform.

Discover how HubSpot is helping revenue and operations leaders turn all customer interactions-calls, meetings, and surveys-into actionable feedback. Learn how Breeze identifies the themes and sentiment you care about most, then triggers follow-up-in one place. Perfect for leaders aiming to simplify fragmented workflows and close the feedback loop faster.

In a special solo keynote, HubSpot Co-founder and CTO Dharmesh Shah explores how to build and lead in an era of unprecedented change. From AI transformation to evolving customer expectations, Dharmesh will decode the patterns that define tomorrow's successful companies. Walk away with a clearer vision of what's coming and the practical steps to position your business ahead of the curve.

Video has transformed communication, but we're entering its next evolution. Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. Following the keynote, Financial Times' Cristina Criddle joins for a fireside chat on opportunities, challenges, and ethics of storytelling.