ENCORE: Lab: Content Driven Conversion Points for More Leads

Marketers always want to know, ”what will change?” Let’s explore a more important question, ”what won’t change?” We believe that there’s never an advantage to following the crowd— especially in marketing, where the crowd is usually wrong. The B2B Institute presents 6 new B2B trends for the contrarian marketer. These bite-sized, story-led ideas challenge traditional approaches to strategy, creative, distribution and measurement, offering paths to outperform competition. These little-known best practices provide a significant competitive edge to those willing to reject consensus opinion.

What if you could see exactly what works in marketing, backed by millions of data points? Neil Patel reveals the patterns behind high-performing content, social engagement, and conversion strategies, based on an extensive analysis of 150,000 blog posts, 3 million social media updates, and feedback from 10,000 marketers. These 25 key insights cut through the noise and spotlight where real results come from. Whether you're refining strategy or reallocating budget, you'll walk away with a data-backed playbook for smarter, more effective marketing.

Struggling to break through on LinkedIn? Join Daniel Murray and Mark Jung, who earned 321.21M organic impressions in 2024 with their 5 Attention Tactics. Learn the exact strategies that drove 898,648 new followers and 5.13M engagements – no paid ads required. Whether you’re building your personal brand or scaling your company page, discover how to become a Top 1% LinkedIn authority (the same approach that scaled three B2B media companies to 7 figures).

Kipp and Aja reveal the four-stage playbook that will empower marketers to thrive while their competitors struggle in the AI era. You'll walk away with the exact tactics, tools, and strategies to implement immediately.

Master AI-powered video strategy in today's saturated market. Learn to leverage AI for ideation, production, and distribution while preserving your authentic voice. Navigate YouTube's dominance and cross-platform video demands with practical frameworks and measurement systems.

AI-generated emails can sound robotic and convert poorly—but they don’t have to. Learn the frameworks behind HubSpot’s 2x conversion rate gains using AI in email across the customer journey. You’ll discover when AI amplifies your results (and when it amplifies your mistakes), plus how to personalize at scale without losing your voice.