Seat Reservation Required Academy Labs
Wed • Sep 16 • 11:45am – 1:45pm ET • Westin - Room Faneuil
ENCORE: Lab: Loop Foundation: ICPs and Segmentation
Use HubSpot's Breeze Assistant to audit and structure your CRM data. Then, leverage those insights to build a detailed Ideal Customer Profile (ICP) and generate compelling campaign concepts rooted in real customer behavior. From there, segment and enrich your audience into actionable groups. This is the strategic groundwork that transforms generic marketing into precision-targeted, scalable growth.
Session Speakers:
Christine LeeSenior Inbound Professor @ HubSpot
Christine Lee is a senior inbound professor at HubSpot, where she helps professionals develop the skills to grow their careers and businesses. With a master's in clinical mental health counseling, Christine brings a unique lens to leadership development and coaching. She's also a practicing therapist, blending behavior…
Clare WetmoreSenior Professor @ HubSpot
Clare Wetmore is a Senior Professor on HubSpot Academy's Small Group Coaching team, helping customers learn, build, and grow stronger results in HubSpot. Based in NYC, Clare has spent six years at HubSpot, starting in sales as an Inbound Success Coach, moving into customer success, and now leading collaborative session…
Related Sessions
Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.
