RevOps for Real: Systems Built for Imperfection
Most RevOps frameworks assume ideal conditions, but real organizations are messy, inconsistent, and constantly changing. This session explores how to build systems that work in that reality instead of fighting against it. Through examples of both failure and success, you'll learn how to diagnose what is truly broken, decide what should be automated, and apply a Minimum Viable RevOps model that supports revenue without overengineering the process.
Session Speakers:
Maarten Bovend'aerdeHead of Marketing Strategy & Solutions @ Digital Reach Online Solutions
Maarten Bovend'aerde leads marketing solutions and strategy at Digital Reach, a HubSpot Diamond Partner, and Nonprofit Tech Shop. Working across SaaS, nonprofits, scale-ups, and enterprise tech means seeing RevOps problems in every form, which helps build systems based on what actually works across industries, not just…
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