How Smart CRM Powers the Agentic Customer Platform
AI is only as effective as the data behind it, and many teams are working with systems that are fragmented and unreliable. This session explores how unified data within HubSpot creates a strong foundation for AI, transforming CRM from a static database into a dynamic, self-improving system. You'll learn how Smart CRM capabilities improve data quality, support better decision-making, and enable more effective AI use cases, along with a practical plan to begin implementing this approach.
Session Speakers:
Sophie HiggsVP, Product Management @ HubSpot
Sophie leads HubSpot’s Smart CRM team, responsible for building the unified data foundation that powers HubSpot’s AI-powered customer platform. Her team focuses on making complex data simple, trustworthy, and actionable for growing companies around the world.
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