AI is only as effective as the data behind it, and many teams are working with systems that are fragmented and unreliable. This session explores how unified data within HubSpot creates a strong foundation for AI, transforming CRM from a static database into a dynamic, self-improving system. You'll learn how Smart CRM capabilities improve data quality, support better decision-making, and enable more effective AI use cases, along with a practical plan to begin implementing this approach.