Do This, Not That: Fastest Lifts in Content, Offers, & AI
Most marketing underperforms because it is slow, overly complex, and built on outdated assumptions. This fast-paced session delivers practical, high-impact tactics that can be implemented in minutes across email, social, landing pages, and AI workflows. You'll learn how to improve engagement with simple CTA changes, optimize timing to capture attention, and structure content in ways platforms reward today. Walk away with actionable ideas that drive immediate performance gains without additional budget or resources.
Session Speakers:
- Jay Schwedelson
Founder, President, and CEO @ GURU Media Hub/Outcome Media
Jay Schwedelson has built and led businesses generating more than $400 million in revenue—by doing the one thing most marketers won’t: breaking the “best practices” everyone else blindly follows. Jay is the founder of SubjectLine.com, the world’s leading free subject line rating tool. As CEO of GURU Media Hub, he leads…

Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.










