Diagnose Team Tension Before It Derails Results
Marketing leaders face constant tension across teams, priorities, and expectations, but many problems become harder when the wrong type of tension is being addressed. This workshop introduces the Four Tensions of Leadership and shows how to diagnose what kind of challenge you are actually facing before choosing a response. You'll learn practical frameworks for handling feedback, coaching, stakeholder negotiation, and change so you can lead more effectively without damaging trust or momentum.
Session Speakers:
- Karen McFarlane
Founder, CMO, Board Director @ Kaye Media Partners
Karen McFarlane is a strategic growth advisor and Fractional CMO who helps founders and CEOs scale their businesses by building marketing functions and developing leaders. With 15 years’ experience, she has worked with startups, SMEs, and global firms to drive growth. She is an NACD-certified board director and chairs…

Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.










