3 Costly Mistakes Marketers Make with Today’s Humans
Today’s buyers are more informed and digitally enabled than ever, but they don’t behave the way many marketers assume. In this session, you’ll uncover three common mistakes that weaken modern marketing performance and learn what behavioral science reveals instead. With practical examples and clear takeaways, you’ll walk away with messaging strategies that better align with how people actually make decisions.
Session Speakers:
Nancy HarhutChief Creative Officeer @ HBT Marketing
A top-ranked speaker, Nancy’s known for her actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Madrid, and all over the US with her high-energy, example-jammed keynotes. The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named…
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