Limited Capacity Meetup
Thu • Sep 17 • 2:30pm – 3:00pm ET • Exchange - The Sector
Meetup: Building Awareness With AEO
Join fellow HubSpot users and the AEO product team for an open conversation on all things Answer Engine Optimization. Whether you're just getting started or deep in your AEO strategy, this is your chance to ask questions, share what's working, and hear directly from the people building the product. No slides, no agenda — just real talk.
Session Speakers:
- Katriona Heaslip
Senior Manager, Product Marketing @ HubSpot
Katriona Heaslip is a Senior Product Marketing Leader at HubSpot, where she leads go-to-market strategy for the company's marketing products. Her work focuses on how marketers can adapt to a rapidly changing landscape, from the rise of AI-powered search to new models for building brand and demand. Based in Ireland, Kat… - Neri Bluman
Staff Product Manager, AEO and Growth @ HubSpot
Neri Bluman is a product leader at HubSpot, where he helps build Answer Engine Optimization - showing brands how they appear inside AI-generated answers, and how to shape it. He co-founded XFunnel, the AEO startup HubSpot acquired ten months after founding, and now builds those capabilities natively into the platform.…

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