Neri Bluman is a product leader at HubSpot, where he helps build Answer Engine Optimization -  showing brands how they appear inside AI-generated answers, and how to shape it. He co-founded XFunnel, the AEO startup HubSpot acquired ten months after founding, and now builds those capabilities natively into the platform. A repeat founder who previously scaled Avo, a YC-backed B2B AI delivery platform, he speaks about AI search, growth, company-building, and taking real breaks between chapters.