Limited Capacity Education Session
Thu • Sep 17 • 11:30am – 12:15pm ET • Level 3 Ballroom
Win High-Intent Buyers in the AI Era
AI has changed how buyers discover and decide, making the path to a solution shorter than ever. Success now depends on recognizing high-intent moments and reaching buyers with relevant experiences when they’re ready to act. In this session, you'll learn how to use the customer data in your CRM to identify high-intent audiences, improve targeting across YouTube and Google Search, and make your marketing more relevant throughout the buyer journey. You'll leave with practical strategies for turning your unique customer insights into a competitive advantage.
Session Speakers:
Raunaq AkhauriTechnical Product Manager @ Google
Raunaq Akhauri is a product leader at Google, specializing in Martech integrations that unlock growth for millions of businesses worldwide. He oversees Google's strategic partnership with HubSpot, managing Ads integrations that power billions in ad spend while empowering marketers to seamlessly connect their data. A se…
David McWeeneyGlobal Product Solutions Lead @ Google
Backed by 14 years of deep Google Ads expertise, David McWeeney serves as Global Product Lead and the PMax Growth and Strategy Lead at Google. In this role, David defines and spearheads the global commercialization strategy for Performance Max, working across global Go-To-Market, Sales, and Product teams to unlock scal…
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