AI has changed how buyers discover and decide, making the path to a solution shorter than ever. Success now depends on recognizing high-intent moments and reaching buyers with relevant experiences when they’re ready to act. In this session, you'll learn how to use the customer data in your CRM to identify high-intent audiences, improve targeting across YouTube and Google Search, and make your marketing more relevant throughout the buyer journey. You'll leave with practical strategies for turning your unique customer insights into a competitive advantage.