Main Stage
Fri • Sep 18 • 1:15pm – 1:45pm ET • Main Stage
You Can't Tagline Your Way to Trust
Carla Hassan leads a global marketing organization of 3,000 people at JPMorganChase, where brand is built across decades and trust is the product. Kimberly Storin joined Zoom with a different mandate: stretch a brand the world already knows into something it has not yet decided you are. Same discipline, different starting points, different definitions of winning. This conversation explores where they agree, where they diverge, and how two CMOs are thinking about brand, AI, and what modern marketing leadership actually requires right now.
Session Speakers:
Carla HassanGlobal Chief Marketing Officer @ JPMorganChase
Carla Hassan is Chief Marketing Officer of JPMorganChase, leading a global team of 3,000 across advertising, media, performance marketing, sponsorships, customer insights, analytics, impact marketing and communications for JPMorganChase, Chase and J.P. Morgan. Previously, she served as CMO of Citi and held senior marke…
Kimberly StorinChief Marketing Officer @ Zoom
Kimberly Storin is the CMO at Zoom, where she leads global marketing and communications. Prior to Zoom, Kim held marketing leadership roles at various tech companies from SaaS start-ups to Fortune 500 companies, and was an M&A consultant at Deloitte earlier in her career. She lives in Austin, Texas and is deeply involv…
Kyle DenhoffSr Director, Marketing @ HubSpot
Kyle Denhoff is a growth marketer and media operator with 15 years of experience spanning healthcare and SaaS. For the past four years, he's led the buildout of HubSpot Media and its Creator program, scaling properties like The Hustle, My First Million, and Marketing Against the Grain into a network that drives 20-25%…
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