Build Your Loop Foundation: ICPs and Segmentation
Use HubSpot's Breeze Assistant to audit and structure your CRM data. Then, leverage those insights to build a detailed Ideal Customer Profile (ICP) and generate compelling campaign concepts rooted in real customer behavior. From there, segment and enrich your audience into actionable groups. This is the strategic groundwork that transforms generic marketing into precision-targeted, scalable growth.
Session Speakers:
Christine LeeSenior Inbound Professor @ HubSpot
Christine Lee is a senior inbound professor at HubSpot, where she helps professionals develop the skills to grow their careers and businesses. With a master's in clinical mental health counseling, Christine brings a unique lens to leadership development and coaching. She's also a practicing therapist, blending behavior…
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