The Belonging Economy: Marketing’s New Competitive Advantage

Attention isn't scarce - trust is. Leaders who get that are building the most durable growth engines. Welcome to the Belonging Economy, where audiences expect more than content and customers more than transactions. Brands winning now aren't acquiring users - they're building ecosystems where people stay, refer, and invest. Sheena Collier, Founder and CEO of Boston While Black, has engaged 100K+ people via live and digital experiences, driving multi-six-figure sponsorship revenue. She shares a framework to activate audiences, turn followers into customers, and belonging into recurring revenue.