Innovation Stage
Wed • Sep 16 • 11:00am – 11:30am ET • Innovation Stage
OpenAI on OpenAI: How Our Marketing Team Uses ChatGPT Work
Marketing teams need more customer insight, campaign content, and creative options without adding handoffs. See how OpenAI's marketing team uses ChatGPT Work to explore customer perspectives, create email drafts, and turn briefs into visuals and product experiences. For marketing leaders and campaign managers, this session shows the inputs, prompts, and review steps behind each workflow, with practical ways to adapt these patterns to HubSpot campaigns and inbound marketing.
Session Speakers:
Joe CassonHead of Demo Studio @ OpenAI
Joe Casson is the Head of OpenAI's Demo Studio team, where he builds and showcases what is possible at the frontier with OpenAI. Before joining OpenAI, he founded and led the Solutions Engineering function at Qualified, building and managing the team as the company scaled from its first 3 customers stages to a successf…
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