Limited Capacity Academy Labs
Wed • Sep 16 • 3:00pm – 5:00pm ET • Westin - Room Alcott
HubSpot Lab: Loop Foundation: ICPs and Segmentation
While AI enables content generation at scale, volume doesn't mean relevance. Effective campaigns start with a clear picture of your audience. In this Lab, you'll use Breeze Assistant to build a data-driven Ideal Customer Profile (ICP), then translate its criteria into audience filters in HubSpot's Segments tool.
You'll leave with:
- An understanding of how ICPs, personas, and segments fit into Loop Marketing
- A data-driven ICP built from your customer data
- A ready-to-activate HubSpot audience segment mapping to your ICP
Best for: Marketers wanting a sharper ICP and audience segment.
Session Speakers:
Christine LeeSenior Inbound Professor @ HubSpot
Christine Lee is a senior inbound professor at HubSpot, where she helps professionals develop the skills to grow their careers and businesses. With a master's in clinical mental health counseling, Christine brings a unique lens to leadership development and coaching. She's also a practicing therapist, blending behavior…
Jenn SanchezProfessor @ HubSpot
Jenn is a Professional Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe, judgment-free space where adult learners can thrive. Outside of work, you'll find her lost in a fantasy novel, treasure hunting at thrift stores for one-of-a-kind finds, or…
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